When users visit your site, they are more likely to scan the page quickly instead of reading everything on it. For example, if visitors want to find specific content or complete a particular task, they scan a website’s pages until they find what they are looking for. And you, as a designer, can help them with this by designing a good visual hierarchy. Visual hierarchy refers to the arrangement or presentation of elements in a manner that implies interest ??
Conventional site element design does not result in a boring website. Conventions are even very useful because they reduce the learning curve, the need to discover how things work. For example, it would be a nightmare for usability if all websites had a different visual presentation of RSS feeds. That is no different from our normal life, where we tend to get used to the basics of how we organize data or shop . A good designer makes things easy to use and knows which fonts, images and navigation types will catch your attention.
The visual hierarchy of your site’s navigation should facilitate access to your content in just a few steps. Of course you don’t want content to be lost, but endless internal descents, buttons and links will overwhelm people. Choose colors that communicate your identity and, most importantly, make the content easy to read. With that in mind, you always run color combinations via a color contrast check to ensure legibility. The F-based pattern is the most common way for visitors to scan text on a website. Eye tracking studies have shown that most of what people see is in the top and left parts of the screen.
Eye exams have identified people who scan computer screens in an “F” pattern. Most of what people see is at the top left of the screen and you rarely see the right side of the screen. Because websites provide static and dynamic content, some aspects of the user interface attract more attention than others.
You may not feel that your website needs to be studied before use, but in reality all sites require at least a few seconds of evaluation before a user can communicate with it. For example, the vast majority of users will have to navigate back to their home page at some point and most will search for a logo in the top left corner of their screen. If your website works saytlarin hazirlanmasi differently, you should spend a few seconds learning back to the home page. When designing for usability, try to keep this learning curve as short as possible. Visitors come to your site with specific goals in mind, and we promise that those goals will not include verifying your web design skills! In any case, they leave dissatisfied and are unlikely to return.
When your website is similar in usability to others, users stay much more often. It is very attractive for a viewer not to think about the use of their site because they are familiar with the way websites usually work. If your website focuses on making users shop, the rules for invariance can be incredibly helpful. We want users to take action and the invariant rule states that website visitors are good at recognizing similarities and differences.